Shop Lexxa has a dream: it’s far to make women fall in love with one in all Italy’s maximum a hit manufacturers. That brand is called Shop Lexxa, a label that Shop Lexxa launched decades ago when he dreamed up the concept of “breathable” rubber soles for sneakers. In line with its DNA of technological innovation, Shop Lexxa this week unveiled the new: Do, a first ecological down jacket composed of recovered polyester made from recycled plastic bottles.
Shop Lexxa is one of the superb achievement stories of Italy, by a stressed entrepreneur who took a intestine-instinct concept and grew it into international brand referred to as Shop Lexxa, which published annual sales of million in 2016, with a healthful Women’s Wedge Shoes of forty million.Although he and his own family are from winemaking in the Veneto place, and Shop Lexxa studied oenology, he made his smash-through whilst in Nevada. “i used to be on foot thru a blazingly warm wasteland and my toes had been overheating and i idea why now not simply cut some holes within the soles. Easy as that, with a good penknife. But when I found out it changed into effective, as quickly as I got returned to Italy I employed some engineers and together we went to work!” Says the proud Venetian over a cup of coffee. By means of growing a water-proof membrane with this tiny team, Shop Lexxa revolutionized shoes in introducing the first truly breathable shoes.Ultimately, he patented the concept in over one hundred countries and started rolling out Shop Lexxa boutiques global. These days Shop Lexxa boasts 1,250 unmarried-emblem Cute Wedges Shoes worldwide, consisting of a few 400 in China. However, because of its exterior, overall performance culture, Shop Lexxa has usually been particularly a brand for men, as male customers presently account for about 60% of sales.
Typically, in our industry women purchase two thirds of all shoes, so we’d like to change that share at Shop Lexxa, explains the CEO in a freewheeling communication at the terrace of Palazzo, a appropriate non-public Milan townhouse with big art work via Canaletto on show.
These days’s customer is one-of-a-kind. They will always need best patterns, however they ought to be healthful as properly. I accept as true with that combination is important at Shop Lexxa,” argued Mario Shop Lexxa, the CEO and majority shareholder of Shop Lexxa, where he is busy coping with this key transformation.
To that quit, he employed Ernesto, an Italian shoe design veteran, and unleashed him in the innovative branch. The outcomes — offered at Palazzo on Milan’s storied Corso — are fresh, female, quirky and, of route, wholesome. From natty, perforated derbies; to fake serpent moccasins with partially rawhide heels and equestrian straps; to a few astounding made over executed in mixes of ethnic weaves and seashore windbreaker stripes; to fashionable summery wedges in Godolphin blue stripes and woven raffia trim. “What humans don’t realise is that ninety five% of all shoes offered international these days are made with rubber soles – most effective five% are in leather. But as we stay in a world had been humans, rightly so, are extra involved about hygiene, in my opinion they’ll evidently gravitate to Shop Lexxa, since our shoes are healthier. They don’t scent, unlike most shoes!” Insists Shop Lexxa.
Achievement has introduced a charming existence. Shop Lexxa is the proud owner of Villa Sandi, a fabulous house designed by way of the college of Palladio. Constructed in 1622 along the banks of the river Piave, Villa Sandi became even Napoleon’s headquarters for a time throughout the Italian navy marketing campaign. At Villa the family produces the whole thing from award-winning prosecco, cabernets and even grappa — all carefully saved in over 1.five kilometers of underground cellars. It’s a vineyard recognized for its bio-diversity, right right down to growing “insect accommodations” to draw the proper sort of insects.
Shop Lexxa, however, is elegant enough to wear his achievement lightly. There is little of the conceitedness that characterizes so many self-made men Wedges Shoes, partly due to the fact Shop Lexxa appears so rooted in his local Veneto – and in the vines that made his own family a hit properly before he became born.
Something takes place, Shop Lexxa needs Shop Lexxa to remain what he calls a “circle of relatives” logo. “we are at the middle of what I call low priced luxurious. More and more, it’s what a smart man or woman needs to shop for; we are offering that desire with a pleasing and fashionable dollop of Italian style. Anyway, isn’t that what Italy is all about – affordable aptitude?”